What’s The Difference Between Remarketing & Retargeting

What's the Difference Between Remarketing & Retargeting

Converting online visitors or leads to a sale can be a very difficult task. Studies have shown that only 2% of visitors successfully convert to customers during the first interaction with an online business, usually through the website or social media business account. So what about the remaining 98% of the people who visit but never buy or take the intended action?