12 Key E-commerce Metrics to Track to Drive Growth

12 key e-commerce metrics to track to drive growth

The most successful e-commerce businesses haven’t got there by chance. They measure their success based on data or metrics. When we talk about metrics, it refers to data points that e-commerce sites collect and help business owners to make decisions. The smartest companies are continually monitoring and optimizing their performance using vast amounts of data. […]

What is Ecommerce? An Introduction to E-Commerce

Ecommerce 101 - Introduction to Ecommerce - For All Markets & Categories

In the 21st century, it is difficult not to have heard of the word ‘e-commerce’. However, understanding the meaning of this very word is an entirely different story altogether. Perhaps, when you hear the word e-commerce, you think of major retailers such as Home Depot or Walmart. You may even believe that the very word […]