Understanding & Troubleshooting Low Bounce Rates in Google Analytics

Troubleshooting Low Bounce Rates in Google Analytics: Uncovering the Deceit in Your Analytics

Sounds like an oxymoron right?! Digital marketers long for a low bounce rate, so why would anyone be concerned about a low bounce rate. In fact, this metric is normally a key website KPIs for most organizations. Let’s begin by understanding what are bounce rates. As defined by Google’s support center, “A bounce is a single-page session […]