What is Marketing Automation and How Does it Work?

Beginner's Guide to Marketing Automation: Beyond the Tools

We have all heard the saying, “Work smarter, not harder.” This mentality is crucial when dealing with today’s demanding and highly-educated consumers. And in today’s day and age, nothing can prove as invaluable to modern marketing teams as the implementation of marketing automation. While you may not be familiar with the term marketing automation, you […]