Marketing Strategy

The Power of Follow-UpsAny business would love for sales to be easy and for prospects to buy on the first point of contact. The reality is, however, that making a…

What is Conversion Rate Optimization?Let’s be honest. Your website was really only built to do two things, attract visitors and ultimately compel those visitors to take some sort of action.…

Marketing was and continues to be one of the most essential factors for the success of a company’s products/services.But what comprises good marketing? What goes into it?Good marketing is a…

Converting online visitors or leads to a sale can be a very difficult task. Studies have shown that only 2% of visitors successfully convert to customers during the first interaction…

Like anything and everything around us, the world of marketing has changed over the last few decades and it continues to evolve with every passing day. As business and the…

If you build it, they will come. Field of Dreams (1989) It is a misleading business solution in today’s digital marketing world. Often, businesses believe that by simply setting up…

The customer experience encompasses every interaction that an individual has with your company, from researching your products online via your corporate website, to interacting with your sales and product representatives…

What is User Experience (UX) Design? “User experience design (UXD, UED, or XD) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and desirability provided in the interaction with…