Google Analytics: Demographics and Interests Reports

Google Analytics: Demographics and Interests Reports

Google Analytics Demograpghic & Interests Reports - Derive actionable insights from the demographic reports in Google Analytics
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If you have a website and work in marketing, the chances are you use Google Analytics. The free to use platform provides valuable insights that can help shape your digital business strategy, driving online success. It tracks the number of visitors, bounce rates, new customers, acquisition channels, keyword and search success. Although most of these metrics get tracked as key performance indicators (KPIs), there is far more that Google Analytics can do to help understand your customers. The most successful businesses go beyond simply looking at the numbers.

In this article we look at the importance of using the Google Analytics demographic data on age, gender and interests.

Understanding Analytics And Adopting A Data Driven Mindset
Angel Flores

Angel Flores

Angel Flores is a digital strategist, marketing evangelist and serial entrepreneur with over 10 years of hands-on experience in SEO, PPC, marketing analytics, brand and campaign strategy, lead generation, and CRO. Having built his first website at age 12, Angel has gone on to build and manage over 100 different websites for various startups, agencies, e-commerce, SaaS, healthcare and international brands. He has had the honor to work with such brands like Microsoft, Workfront, Kodak, Edison Energy, Chuao Chocolatier and many more.

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