Google Tag Manager Tutorial: A Complete Step-By-Step Beginner’s Guide

Google Tag Manager Tutorial: A Complete Step-By-Step Beginner’s Guide

Google Tag Manager Tutorial, GTM Beginners Guider
Disclosure: I sometimes use affiliate links which means that, at zero cost to you, I may earn a commission if you buy something through my links.

Digital marketing relishes data and no matter what type of website you have, it is essential to understand how people are interacting with it.

We all know that Google offers a range of tools to help people manage their websites. One of those tools is called Google Tag Manager (GTM) which allows you to deploy marketing tags to your website without ever having to modify code. Essentially, you no longer need to rely on developers to carry out all functions on your website.

For more reasons why you should be using Google Tag Manager, check out my article on why you should be using Google Tag Manager today.

Although the popular Google Analytics can provide you with a lot of the important insights, Google Tag Manager, used in conjunction, takes that to the next level and allows much more data collection.

Google Tag Manager makes it easier for the client or the person in charge of the search engine optimization (SEO) and marketing campaigns to add new tools without having to get in touch with developers to implement some code for them.

In this guide, we will look at what Google Tag Manager is, how it works and why you need to use it.

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Angel Flores

Angel Flores

Angel Flores is a digital strategist, marketing evangelist and serial entrepreneur with over 10 years of hands-on experience in SEO, PPC, marketing analytics, brand and campaign strategy, lead generation, and CRO. Having built his first website at age 12, Angel has gone on to build and manage over 100 different websites for various startups, agencies, e-commerce, SaaS, healthcare and international brands. He has had the honor to work with such brands like Microsoft, Workfront, Kodak, Edison Energy, Chuao Chocolatier and many more.

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