Content Marketing Strategy: A Roadmap To Success

Content Marketing Strategy: A Roadmap to Success

 “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” Steimle, Josh. “What Is Content Marketing?” Forbes, 28 Jan. 2016. ‌What is important to understand here is that content marketing goes beyond the planning […]

What is Content Marketing?

What is Content Marketing

The world has evolved in general and so has the world of marketing in particular. Today, traditional TV ads, newspaper postings, and billboards no longer serve the same purpose that they used to serve a few decades ago. People no longer like to get disturbed in the middle of their favorite television shows, and from […]

The Ultimate Guide to User Experience (UX) Design

Ultimate Guide to User Experience Design

What is User Experience (UX) Design? “User experience design (UXD, UED, or XD) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and desirability provided in the interaction with a product. User experience design encompasses traditional human–computer interaction (HCI) design and extends it by addressing all aspects of a product or service as perceived by users. Experience […]