Understanding Analytics and Adopting a Data Driven Mindset

Understanding Analytics and Adopting a Data-Driven Mindset

You might have heard the term “big data” and “data-driven approach.” The basic conceptrevolves around the idea of scrolling through, arranging and analyzing large chunks of different types of data to make meaningful conclusions, such as understanding consumer behavior and predicting future actions of human beings. While the concept may not be as familiar to […]

12 Key E-commerce Metrics to Track to Drive Growth

12 key e-commerce metrics to track to drive growth

The most successful e-commerce businesses haven’t got there by chance. They measure their success based on data or metrics. When we talk about metrics, it refers to data points that e-commerce sites collect and help business owners to make decisions. The smartest companies are continually monitoring and optimizing their performance using vast amounts of data. […]

Personalizing the Customer Experience Through Data

Using Data to Create A Personalized Digital Experience

The truth hurts. And nobody says it better than the founder of CMI, Joe Pulizzi, “Your customers don’t care about you, your products, your services…they care about themselves, their wants, their needs.” What does that mean for you and your business? Personalization matters! A personalized digital experience can ensure that your customer(s) are heard and […]