Google Analytics: Demographics and Interests Reports

Google Analytics Demograpghic & Interests Reports - Derive actionable insights from the demographic reports in Google Analytics

If you have a website and work in marketing, the chances are you use Google Analytics. The free to use platform provides valuable insights that can help shape your digital business strategy, driving online success. It tracks the number of visitors, bounce rates, new customers, acquisition channels, keyword and search success. Although most of these […]

Understanding Analytics and Adopting a Data Driven Mindset

Understanding Analytics and Adopting a Data-Driven Mindset

You might have heard the term “big data” and “data-driven approach.” The basic conceptrevolves around the idea of scrolling through, arranging and analyzing large chunks of different types of data to make meaningful conclusions, such as understanding consumer behavior and predicting future actions of human beings. While the concept may not be as familiar to […]

5 Reasons You Need To Be Using Google Tag Manager

Why you need to use Google Tag Manager (GTM)

Tracking is a must in today’s digital marketing efforts. Understanding your audience and their behavior is vital to determining an organization’s overall strategy and tactics to help with optimal growth; and with all the data you want at your fingertips, it’s no surprise that organizations are looking to various tracking applications. Programs like Google Analytics, […]