What is Marketing Automation and How Does it Work?

Beginner's Guide to Marketing Automation: Beyond the Tools

We have all heard the saying, “Work smarter, not harder.” This mentality is crucial when dealing with today’s demanding and highly-educated consumers. And in today’s day and age, nothing can prove as invaluable to modern marketing teams as the implementation of marketing automation. While you may not be familiar with the term marketing automation, you […]

Personalizing the Customer Experience Through Data

Using Data to Create A Personalized Digital Experience

The truth hurts. And nobody says it better than the founder of CMI, Joe Pulizzi, “Your customers don’t care about you, your products, your services…they care about themselves, their wants, their needs.” What does that mean for you and your business? Personalization matters! A personalized digital experience can ensure that your customer(s) are heard and […]

What is Content Marketing?

What is Content Marketing

The world has evolved in general and so has the world of marketing in particular. Today, traditional TV ads, newspaper postings, and billboards no longer serve the same purpose that they used to serve a few decades ago. People no longer like to get disturbed in the middle of their favorite television shows, and from […]

8 Tactical Lead Generation Strategies

Best Lead Generation Strategies

Like anything and everything around us, the world of marketing has changed over the last few decades and it continues to evolve with every passing day. As business and the economic environments become more competitive, the importance of effective marketing has only multiplied. What’s more important to understand is that today marketing is no more […]