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The Practical Guide to Market Segmentation [Infographic]
Do you find yourself using a “one-size fits all” approach to target your customers? Is your marketing approach more of a general mass marketing strategy that...
Category: Marketing Automation
What is Marketing Automation and How Does it Work?
We have all heard the saying, “Work smarter, not harder.” This mentality is crucial when dealing with today’s demanding and highly-educated consumers. And in today’s day...
Personalizing the Customer Experience Through Data
The truth hurts. And nobody says it better than the founder of CMI, Joe Pulizzi, “Your customers don’t care about you, your products, your services…they care...
